We're not a bloated agency. We're a focused team that does one thing — local SEO for home service businesses — and does it better than anyone else.
ShadeInsights was founded by a team that grew up around home service businesses. We've seen the struggle of a roofer who's great at their craft but invisible online. We've seen plumbers lose jobs to competitors who just happened to show up higher in Google.
That frustration led us here: a dedicated agency that exists for one reason — to get home service businesses found online. We aren't a full-service digital marketing agency that happens to do local SEO. We ARE local SEO for home service businesses.
No bloated retainers. No fluff reports. No learning on your dime. Just a team that knows this space, tracks every call, and is obsessed with getting you real results.
We track every phone call and form submission from your Google Maps listing. Your monthly report shows exactly how many leads you're generating — not just where you rank.
We don't cut corners or use shady tactics. Our methods follow Google's guidelines and are built to last. When you rank with us, you stay ranked.
You'll never get vague reports with us. Every month you get clear data on rankings, calls, and exactly what we did. If something's not working, we tell you.
We don't work with restaurants, law firms, or doctors. We work with home service businesses — roofers, HVAC, plumbing, electricians, and more. This focus is why we win.
Founder & SEO Director
Michael spent 8 years in the home improvement industry before pivoting to digital marketing. He's led local SEO campaigns for 200+ service businesses and still personally reviews every strategy.
Senior Local SEO Strategist
Sarah specializes in Google Business Profile optimization and review strategy. She has a 94% client retention rate and has gotten 12 clients to #1 rankings in competitive markets.
Technical SEO & Content
James builds the geo-targeted landing pages and local content that actually rank. He studied architecture before falling in love with technical SEO and brings a unique spatial perspective to local keyword strategy.